What you say in one channel affects every other. As a financial copywriter and strategist, I've urged category leaders like Deutsche Bank, HSBC, American Express, Merrill Lynch, and Wells Fargo to get out from under their numbers, market at eye level, and speak human across integrated touch points.

Clients should experience the core promise whenever they touch your brand. If you are clearly positioned, this should be seamless.

Clients need to feel valued across the relationship. This compels smart branding "after the sale": client letters, web sites, emails, help text, error messages, and more.

To service larger accounts, I work in a creative ecosystem. I partner with award-winning boutique agencies, content strategists, and designers. Principals start and finish jobs. Needless overhead is shunned for real productivity.

I'd love to lend support.