We size someone up in 20 seconds. The same goes for your content. What impression do you make online, on the phone, in a retail store, in a white paper?
Each channel is a potential handshake moment. Whether your target is the King of Siam or Sam the Doughnut King, you want audiences to take action. And the goal is no longer grabbing, but earning, attention.
When you shed generic financial language and speak human, you honor your audience. When you focus on client needs through an eye-level cadence you bring your brand tremendous distinction.