The world is talking story and financial brands are listening. Gone are the days of bullhorn marketing—shouting a one-way message and hoping for the best. Today’s corporate stories reflect a gorgeous pie chart of interlocking points of view—clients, staff, investors, the media, and more—which, when crafted well, are stories in which your audiences can find themselves.

Consider these popular, high-profile story executions:

• Mastercard’s Priceless Suprises
  
• Goldman Sachs’ Progress campaign
• Credit Suisse’s inventive client narratives
• A TD Bank customer roaming a Fritz Lang-inspired lobby